acting, affectation, apparent character, apparent soundness, appearance, appearances, attitudinizing, bluff, bluffing, casuistry, cheating, circularity, color, coloring, deception, deceptiveness, delusion, disguise, disingenuousness, display, dissemblance, dissembling, dissimulation, distortion, equivocalness, equivocation, evasive reasoning, exteriors, external appearance, externals, facade, face, fakery, faking, fallaciousness, fallacy, false air, false front, false show, falsity, feigning, feint, four-flushing, fraud, front, gaudiness, gilt, gloss, humbug, humbuggery, imposture, insincerity, jesuitism, jesuitry, masquerade, mere externals, meretriciousness, misapplication, mystification, obfuscation, obscurantism, ostent, ostentation, outward appearance, outward show, oversubtlety, perversion, philosophism, plausibility, plausibleness, playacting, pose, posing, posture, pretense, pretension, pretext, public image, rationalization, representation, seeming, semblance, sham, show, simulacrum, simulation, sophism, sophistical reasoning, sophistication, sophistry, special pleading, speciosity, specious reasoning, spuriousness, subtlety, superficiality, surface appearance, surface show, vain show, varnish, vicious circle, vicious reasoning, window dressing