PR, acknowledgment, appreciation, ballyhoo, boost, bright light, buildup, celebrity, commendation, common knowledge, cry, currency, daylight, eclat, exposure, fame, famousness, glare, good word, honorable mention, hoopla, hue and cry, hype, limelight, maximum dissemination, notoriety, plug, press notice, promotion, public eye, public knowledge, public relations, public report, publicity, publicity story, publicness, puff, puffing, reclame, recognition, report, spotlight, write-up