abetment, admonition, advice, advising, advocating, advocation, aegis, auspices, backing, briefing, bruiting, buildup, care, caution, caveat, certificate of character, championship, character, character reference, charity, consultation, council, counsel, countenance, credential, direction, drumbeating, encouragement, exhortation, expostulation, favor, flack, fosterage, goodwill, guidance, hortation, idea, instruction, interest, letter of introduction, monition, opinion, parley, patronage, promoting, promotion, proposal, publicization, publicizing, recommend, recommendation, reference, remonstrance, seconding, sponsorship, suggestion, sympathy, testimonial, thought, tutelage, voucher, warning